Bud Caddell’s diagram gets it right; one of those images that easily substitutes for 1,000 words. Reminds me of the diagram I used to use to illustrate the ideal client: those in the center, naturally.
Oh, this is desperate, alright. And I would have said it’s a mistake to refer to the economy in advertising.
 We’ve heard about people losing jobs over what they’ve blogged or posted to Facebook… and here comes the first case of job loss over an ill-advised “tweet”. You’d think that when applying to Cisco, you’d bear in mind that they might have heard of the social web.
A few million went into Pepsi’s New Logo, to be rolled out in 2009. Take a look at what Went Into the Update — I wasn’t convinced about the “refreshed” logo until I looked at the reasoning behind it, which makes sense. Sounds like another advertising assault in the works.
There’s a case being made against vacation policy that fixes a set number of vacation days per year. The argument runs that staff should have as much vacation as they want, whenever they want… provided they meet their goals. The cynic in me says that some staff are going to try to claim overtime to meet their goals so they can have more paid vacation.
The Art of Resisting Irrational Behavior: Guy Kawasaki interviews Ori Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior, which I reviewed in June.