I’m sit­ting in a down­town Star­bucks in Win­nipeg, doing some online work, drink­ing a cof­fee. There’s a sign on the door out­side, and another one on the sec­ond door in the entry­way that says “Atten­tion Cus­tomers: Due to tech­ni­cal dif­fi­cul­ties we will ONLY be accept­ing credit, debit, or Star­bucks cards. NO CASH!! Sorry for the incon­ve­nience — Team Broad­way”. I should men­tion that the all-caps words are high­lighted in orange and green, and double-underlined.

Every­one (well, almost) stops to read the first sign, stand­ing out­doors, some­times hold­ing the door open as they read. Those who skip the first sign will usu­ally do the same process at the sec­ond sign. And in case you ignored both of those, there’s one on the cash register.