Tag Archives: television

Not Online? Not A Real Brand.

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Terry O’Reilly writes:

A strong sign of television’s slow fall from media supremacy came in 2005, when I was hon­oured to rep­re­sent Canada on the first-ever Radio Lions jury. There we were told of two inter­est­ing trends: that entries in the TV ad cat­e­gory were down and that entries for the “Cyber Lions” category–that’s for online marketing–were up. To put this in per­spec­tive, the Cannes Lions Inter­na­tional Adver­tis­ing Fes­ti­val was founded on tele­vi­sion and film in 1959, and those two media have been the flag­ships ever since. Until now.

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Markets Adapt

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I have a number of partially-completed blog posts, and this is one I was reminded of while reading Ori Brafman and Rod Beckstrom's The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (www) over the past week... I hope to say more about the book in due course, but for now it has me thinking about the strategic flexibility of flat "leaderless" decentralized organizations vs. the relative inflexibility or unimaginatively of their monolithic counterparts. It's an examination of piracy that had me thinking about something from Michael Raynor's book, The Strategy Paradox: Why Committing to Success Leads to Failure (and What to Do About It).

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Classic Television Commercials

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I miss the old free ren­di­tion of AdCritic, but we’ve got YouTube now, I guess… which has got to be putting a seri­ous dent in AdCritic’s rev­enue model. Now I see there’s also Clas­sic TV Ads: Free Clas­sic Tele­vi­sion Com­mer­cials for those who pine for the days of the straight­for­ward black-and-white endorsement-style tele­vi­sion ad. How “far” we’ve come.