Over at LinkedIn, I just joined the Con­sul­tants Net­work group, and am watch­ing a recent dis­cus­sion which posed the ques­tion, “twit­ter or face­book? time for only one.” I was sur­prised to see as many peo­ple as I did say­ing they just didn’t “get” Twit­ter. Per­son­ally, I find Face­book less appeal­ing, but this isn’t the real ques­tion. The real ques­tion to answer is twofold: (1) where your tar­get mar­ket is, if that’s the rea­son you’re engag­ing in social media; and (2) which social media you can use most effec­tively. Remem­ber, Don’t Get it to Have It, Get it to Use It.